3 Essential Tips for Hosting a Memorable Small Business Event
Chances are you have attended a multitude of events that were so similar to others that they have all merged to become a hazy blur. Ask yourself: When was the last time that an event you attended truly blew you away?
If you are about to start planning an event for your small business, you are likely to want to find ways to ensure that your occasion doesn’t become forgettable as well. If this is the case, then read on for three essential tips for hosting a memorable small business event.
1. Thoroughly and realistically think it through.
Whether it is your first time or you are a professional, when you first begin to plan an event, it can be easy to get carried away with ideas and fantasies in your head. While it is essential to be creative when organizing a memorable experience, you also need to be realistic with what you can really do.
For your benefit and for that of the people who will be attending, it is better to dial down your imagined scenarios a bit and have everything go according to plan, than to have lofty expectations that drastically fail on the big day.
Before you get into the nitty-gritty details, first make sure that the team knows why you are putting on the event. What is the purpose? What is the scope? Having the goal clearly stated and at the forefront of everyone’s minds will help you make the appropriate decisions further down the line.
The next crucial decisions are going to revolve around who is involved with the planning and execution of the event, when and where the event is going to be held, and the budget that can be dedicated to it.
2. Employ the services of a professional MC.
Unfortunately, in the chaos of planning an event, too many businesses overlook the importance of employing the services of a professional Master of Ceremonies (MC). Not only do many events (such as awards nights, conventions, product launches, and charity functions) require an MC, but all events can benefit greatly from having someone present whose role is to shape the mood.
For example, if you hire a professional presenter in Dubai (or wherever your event is being hosted), you are ensuring that attendees are kept engaged. In many cases, having an MC brings greater credibility to a gathering and can often be a reason for people choosing to attend.
A professional MC has plenty of hosting experience, which means they know how to handle crowds, what to do to manage unexpected circumstances, and which strategies to employ to keep the event running smoothly and on time. Their presence also means that you (the organizer) can be present and enjoy the occasion without having to be all over the place.
Therefore, if you want your event to be memorable (and who doesn’t?), an MC is a necessary factor.
3. Set up a system for tracking the results.
The last thing you want is to spend a whole lot of time and resources planning and executing this event, only to find that you don’t have any way to benefit from the connections made or to track the success.
Therefore, you want to ensure that you have a system in place for gathering and storing the attendees’ contact information. With this data, you will be able to personally follow up with guests and ensure that they get added to your newsletter or other relevant marketing mailings.
The best way to obtain this information — while also giving guests something to remember — is by offering promotions that are exclusive to event attendees. Not only does this assist you in capturing the attendees’ contact information, but it also operates as an effective marketing strategy during the event.
Additionally, consider sending out a survey to attendees to ask for their feedback which, in turn, will aid you in assessing the impact of the event and recognizing what needs to change and what can be kept the same for your next one.
Is your business about to plan an event? What are some of the challenges you are encountering in your attempt to host a memorable one? Let us know your thoughts and concerns in the comments below!